2025
Motion & Graphic Design

Art Director: Karl Dass

Graphic Designers: Ayessa De Guzman, Karl Dass, Keziarene Agonoy

Motion Design: Keziarene Agonoy

This project was a challenge given to us by Zulu Alpha Kilo. The entire premise of the project was to create a 360 campaign for Peloton, with a focus on community.

We realized that the Peloton subscription service is more prioritized than the actual equipment. For this campaign we decided to use the already-implemented "High-Five" feature as a motif through the project because we felt that it was under-utilized for a feature that was so endearing.